July 9, 2012
Yet Another Internet Video Growth Spurt
Ooyala reports that viewers are watching more long-form online video content

If you think your online video content still has to be restricted to two or three minutes in length, a recent report from online video analytics firm Ooyala brings good news—more viewers than ever are watching long-form videos of ten minutes or more on the Internet.

In just three months, according to the report, global viewing habits have shifted in favor of longer video content being watched online. And this paradigm isn't restricted to PCs—viewers are accessing content with their mobile devices just as often, if not more so.

Here are some quick statistics from Ooyala:

  • More than 50% of all videos watched online are longer than 10 minutes
  • Video watching on smart phones increased by 41% in the first quarter of 2012
  • In the same period, tablet viewing grew by 31 percent
  • 95% of tablet viewing occurs on iPads

The full report can be accessed online for free.

What does this mean for you as a broadcaster? With online video usage experiencing rapid growth, you need to make sure that your customers have easy access to fast-loading, uninterrupted video on multiple devices.

In addition, it's essential to measure your actual video usage. When you know who's watching what, for how long, you can apply highly effective monetization to your long-form video content, and watch your ROI rise.

The Apex Group partners with Conviva, a world leader in Internet video distribution and cross-platform content optimization, to provide you with powerful content delivery and analytic tools for measuring video usage, so you can enjoy maximum advantages from your high-quality content.

Contact us today to discover how The Apex Group and Conviva can help you reach more customers and deliver the content they want.

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