Never Stop Aspiring
In just under seven years, the Apex Group grew into an Outsourced Sales & Market Development company for industry-leading multi-national IT and Telecommunication companies. As of July 1, 2013, the Apex Group has been insourced into Level 3 Communications. The following timeline highlights the key events and achievements that brought us to this partnership with the world’s leading provider of fiber-based communications services.
2006 Founding
  • The Apex Group is born on August 30, 2006
  • Structural formation of company and its mission statement
  • Sales and consulting services outlined and sold to market
Selected Customers: Telcordia, Iraqtel, Sky-Stream
Suppliers: Voxbone
2007 Solid Footing
  • Released additional and better-defined sales and services
  • Grew Apex Group reach and representation with 15 regional experts
  • Established agency agreement with Level 3
Selected Customers: IDT, SFR, WiChorus (now Tellabs)
Suppliers: Level 3
2008 Expansion into Telco Segment
  • Signed first 10 major telcos in the Middle East and Africa
  • Opened first Middle East office in Riyadh
  • Expanded supplier base to include network optimization offerings
Selected Customers: Etisalat, Saudi Telecom, Du, Zajil, Mobily, Qtel (now Ooredoo), ITC, Mada, Tunisie Telecom
Suppliers: PeerApp, 3D Cellular
2009 Greater Regional Coverage
  • Widened telco customer-base across EMEA
  • Expanded supplier base to include valued added services for wholesale carriers
  • Completed cross-product sales to multiple customers
Selected Customers: Telkom South Africa, Wana, Fast Telco, Murex Telecom (now Vanrise)
Suppliers: Epsilon
2010 Focus on Middle East
  • Presence in Beirut established
  • Closed consulting division to focus on Outsourced Salesforce efforts for Level 3
  • Territory reallocation with Level 3 for sole focus on the Middle East
Selected Customers: Al Jazeera, Zain, TopNet, Hellas Online
2011 Expansion into Broadcast Segment
  • Dubai office established
  • Al Jazeera broadcasts Arab Spring's coverage online using Level 3's CDN
  • Strategic advisor hired to formulate Apex Group's long-term strategy
Selected Customers: Orange, Glo, Tahadi Games, Telecom Egypt, Link Dot Net, Vodafone Egypt
2012 Wider Recognition
  • Well known player in the Middle East's telco and broadcast segments
  • BBC features the Apex Group
  • Business Development and Sales Engineering personnel hired
  • Olympics and Euro 2012 delivered for Middle East broadcasters on Level 3's Vyvx and CDN network
  • Speaking engagement at King Faisal University in Riyadh
  • Memorandum of Understanding received from Level 3 for Apex's insourcing
Selected Customers: OSN, Al Jazeera Sports, Intigral, Selevision, Tawasul, Gulfnet, Omantel, Nawras
Suppliers: Brightcove, Rackspace
2013 Next Level
  • Apex featured as Broadcast Pro Top 50 companies
  • Ongoing negotiations for Apex insourcing and transition plan
  • Sponsored several IT security-focused roundtable and conferences in Dubai and Beirut
  • Insourced by Level 3 on July 1, 2013
Selected Customers: MBC, icFlix, Umniah, IQ Networks
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